The new OJCF Brand Identity

Oregon Jewish Community Foundation is thrilled to launch its updated brand, logo, colors, and website. This new look is reflection of the philanthropic legacy of our community, and the promise of OJCF’s mission and vision: To create a culture of philanthropy in Oregon and SW Washington. We connect people, passion, and philanthropy.

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Logo Elements

Mezuzah

The Mezuzah represents strength, legacy, and impact. Just as we affix it to the doorposts to mark our values and commitments, OJCF affixes its values to the doorway of Jewish life - guarding what matters and ensuring a lasting legacy for generations.

Ner Tamid - Eternal Flame

The Eternal Light burns with continuity and sustenance. It reflects the sacred task of keeping our community’s flame alive through every season - steady, unwavering, and resilient.

Havdalah Candle

The Havdalah Candle, with its three wicks, represents past, present, and future; people, passion, and philanthropy - braided together just like the story of our community. The work of OJCF connections memory to mission, tradition to innovation, and wisdom to hope.

The world Havdalah comes from the Hebrew word Hamavdil, which translates to the one who makes change. This new brand represents partnership in changemaking, between community and individuals, between our past, present, and our future, and between people, passion, and philanthropy.

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